Learn from the best

IFBA LIVE unites some of the most well-known and influential names in the world of fitness under one roof to share their stories, learnings and expertise. The comprehensive schedule covers every aspect of leading a thriving fitness operation, from finance and marketing to staffing and programming.

Whether you’re coming to Warwick or joining us virtually, the LIVE is a unique opportunity to gain invaluable insights from the industry’s leading lights and game-changers.

Our speaker line-up

  • Alwyn

    Results Fitness

    Learn More

    Alwyn is co-owner, with his wife, Rachel, of Results Fitness in California, named one of the top ten gyms in America by Men’s Health and Women’s Health magazines. He is also the owner of the fitness professional consulting company Results Fitness University and has co-authored ten best-selling fitness books.

  • Chris

    Lift The Bar

    Learn More

    Chris is the owner of Lift The Bar, a company dedicated to educating and advancing the careers of Personal Trainers. Alongside Lift The Bar, he also operates LTB gym which is focussed on ensuring the Lift The Bar content comes to life in the real world, with real clients. Having a keen interest in Consumer behaviour, Chris is studying an MSc in Consumer Psychology in order to bring much needed additional understanding of how people make their fitness and nutrition choices and purchases.

  • Dave


    Learn More

    Dave Wright is the Creator and Global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia. Not only is he the Chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in over 8,000 facilities by over a 2 million people in 84 countries. A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

  • Lara

    Only Actions Count

    Learn More

    Lara has a track record of delivering exceptional accelerated growth. She is an inspirational leader with a legacy of building world-class teams and aligning organisations behind a clear strategy. Her specific expertise is in sales strategy, customer insight and brand development, multichannel and multisite management plus organic or M&A / partnership driven expansion.

  • Brett

    The Bridge Human Performance

    Learn More

    Brett is a strength and conditioning coach, author, consultant, and Founder of the performance coaching and consulting company, The Bridge Human Performance®. His experience includes working with Olympian athletes, the US Special Forces, Super Bowl and World Series Champions, professional fighters, and members of Fortune 500 companies.

  • Paul


    Learn More

    Paul Mort is the author of ‘F*cking Unstoppable – the Modern Man’s Guide to Grabbing Life by the Balls’ and has helped over 10,000 people get their act together, take control of their lives, their businesses and upgrade their mindsets with his No BS coaching, mentoring and public speaking. The mastermind behind an international bootcamp enterprise and creator of a leading supplement brand, Paul is dedicated to teaching serious fitness owners to fill their books and make more money.

  • Pete

    Cressy Sports

    Learn More

    Pete is the co-founder of Cressey Sports Performance (CSP), a strength and conditioning business in the US. He has helped the company build a client roster featuring over 100 Major-League baseball athletes. Pete works with gym owners around the world to systemise their operations, establish a clear branding strategy and more.

  • Lisa

    gWell Health

    Learn More

    Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. She earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor (CADC-II).

  • Mark

    Business For

    Learn More

    Mark Fisher is the co-founder of Business for Unicorns. BFU offers coaching and courses to help great humans become successful training gym operators. Mark is also the co-founder of NYC’s wildly eccentric Mark Fisher Fitness. He's also excellent at playing with puppies, though to date, he has not been paid for this skillset.

Limited pre-sale tickets
are on sale now!

Open to all, IFBA LIVE brings together the cream of the gym business community, internationally renowned speakers and premium product partners for two inspiring days of educational talks, workshops and networking.

If you run a gym, are thinking about starting one, or are a personal trainer, IFBA LIVE is your unique opportunity to gain priceless insights from leading experts on how to build an efficient, profitable and personally fulfilling operation.

Ticket Options

An award-winning venue

The Slate at Warwick Conferences is a beautifully designed and well-connected venue on the Warwick University campus near Coventry, offering excellent hotel-style accommodation, stunning lakeside views and access to the on-site gym and pool.

The Slate
Warwick Conferences,
Coventry, CV4 7SH

How to get there Where to stay


The LIVE is your fast track to success: don’t be left standing.

You pay the same whether you’ll be here in person or attending virtually, but the earlier you buy, the more you save. Grab yours now.

VIP Bonus Day with Mark Fisher

Open to IFBA Leadership Group only.

Learn more

Pre Sale
— 2 Day Event Ticket

16 – 17 October 2021
Warwick, Coventry
Currently £189 Buy Ticket

Our partners

The brands we believe in will be joining us for the weekend, giving you the chance to test their industry-leading products.

Our Sponsors

Our Exhibitors