IFBA Live 2021

Learn. Share. Grow.

The UK’s only event created exclusively for personal trainers, gym owners, and fitness managers – and anyone committed to learning how to deliver a truly remarkable fitness experience with the training gym model.

If you’re passionate about driving your business to be the best, the LIVE is the spark you need to kickstart your journey to success.

Join us in person at the event in Warwick or participate online through our dedicated virtual platform, offering interactive access to all the talks and workshops.

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Learn from the best

IFBA LIVE unites some of the most well-known and influential names in the world of fitness under one roof to share their stories, learnings and expertise. The comprehensive schedule covers every aspect of leading a thriving fitness operation, from finance and marketing to staffing and programming.

Whether you’re coming to Warwick or joining us virtually, the LIVE is a unique opportunity to gain invaluable insights from the industry’s leading lights and game-changers.

Our speaker line-up

Alwyn
Cosgrove

Results Fitness
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Alwyn is co-owner, with his wife, Rachel, of Results Fitness in California, named one of the top ten gyms in America by Men’s Health and Women’s Health magazines. He is also the owner of the fitness professional consulting company Results Fitness University and has co-authored ten best-selling fitness books.

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Dan
John

Author Now What?
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Dan, an accomplished discus thrower and weightlifter, has competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record. As much an academic as he is a sportsman, he has also authored many books on weightlifting and fitness, including two Amazon bestsellers.

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Luka
Hocevar

The Pack
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A pro basketball player turned entrepreneur, author, and coach, Luka is the founder of Vigor Ground gym in Seattle and The Pack Fitness Business. Along with co-founder Steve Krebs, his mission is to help other fitness professionals change their mindset, become better at their craft, position themselves and help others change their lives.

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Jay
Ferruggia

Renegade
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Jay is a fitness expert, life strategist, author, speaker, and host of the #RenegadeRadioPodcast. He’s been ahead of the curve with some of the biggest and best trends in the industry and is dedicated to helping clients – including his 300,000 regular readers online – cut out the background noise and get what they want from life.

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Lara
Morgan

Only Actions Count
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Lara has a track record of delivering exceptional accelerated growth. She is an inspirational leader with a legacy of building world-class teams and aligning organisations behind a clear strategy. Her specific expertise is in sales strategy, customer insight and brand development, multichannel and multisite management plus organic or M&A / partnership driven expansion.

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Brett
Bartholomew

The Bridge Human Performance
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Brett is a strength and conditioning coach, author, consultant, and Founder of the performance coaching and consulting company, The Bridge Human Performance®. His experience includes working with Olympian athletes, the US Special Forces, Super Bowl and World Series Champions, professional fighters, and members of Fortune 500 companies.

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Paul
Mort

Unstoppable
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Paul Mort is the author of ‘F*cking Unstoppable – the Modern Man’s Guide to Grabbing Life by the Balls’ and has helped over 10,000 people get their act together, take control of their lives, their businesses and upgrade their mindsets with his No BS coaching, mentoring and public speaking. The mastermind behind an international bootcamp enterprise and creator of a leading supplement brand, Paul is dedicated to teaching serious fitness owners to fill their books and make more money.

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Pete
Dupuis

Cressy Sports
Performance
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Pete is the co-founder of Cressey Sports Performance (CSP), a strength and conditioning business in the US. He has helped the company build a client roster featuring over 100 Major-League baseball athletes. Pete works with gym owners around the world to systemise their operations, establish a clear branding strategy and more.
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Lisa
Lewis

gWell Health
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Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. She earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor (CADC-II).
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Mark
Fisher

Business For
Unicorns
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Mark Fisher is the co-founder of Business for Unicorns. BFU offers coaching and courses to help great humans become successful training gym operators. Mark is also the co-founder of NYC’s wildly eccentric Mark Fisher Fitness. He's also excellent at playing with puppies, though to date, he has not been paid for this skillset.
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View the full itinerary

Limited pre-sale tickets
are on sale now!

Open to all, IFBA LIVE brings together the cream of the gym business community, internationally renowned speakers and premium product partners for two inspiring days of educational talks, workshops and networking.

If you run a gym, are thinking about starting one, or are a personal trainer, IFBA LIVE is your unique opportunity to gain priceless insights from leading experts on how to build an efficient, profitable and personally fulfilling operation.

Ticket Options

An award-winning venue

The Slate at Warwick Conferences is a beautifully designed and well-connected venue on the Warwick University campus near Coventry, offering excellent hotel-style accommodation, stunning lakeside views and access to the on-site gym and pool.

The Slate
Warwick Conferences,
Coventry, CV4 7SH

How to get there Where to stay

Tickets

The LIVE is your fast track to success: don’t be left standing.

You pay the same whether you’ll be here in person or attending virtually, but the earlier you buy, the more you save. Grab yours now.

£189

Pre
Sale

Jan 1 - Feb 28

£219

Early
Bird

Mar 1 - Apr 30
£249

General
Sale

May 1 - Jun 30
£349

Last
Min

Jul 1 - Jul 12

VIP Bonus Day

Open to IFBA Leadership Group only.

Learn more

Pre Sale
— 2 Day Event Ticket

16 – 17 October 2021
Warwick, Coventry
Currently £189 Buy Ticket

Our partners

The brands we believe in will be joining us for the weekend, giving you the chance to test their industry-leading products.

Myzone is an innovative wearable heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. Gamifying the fitness experience, Myzone delivers a fully connected solution for fitness club operators and is respected as the fitness industry's wearable of choice.Visit Myzone
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Freemotion make machines that help build full, healthy lives – creating an unparalleled workout experience that pushes the boundaries of what’s possible. Pioneers of cable-based strength training, the Incline Trainer, and the first road simulating indoor bike, Freemotion ride the crest of innovation in equipment design.
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BLK BOX are a manufacturer and distributor of strength and conditioning equipment based in Belfast, Northern Ireland. Since 2012 we have been designing world class gyms and high performance facilities. We produce strength and conditioning equipment which includes in-house manufactured rigs and racks, barbells, plates, kettlebells and flooring. In addition to this, we supply a range of training accessories including apparel and shoes to offer a ‘one stop shop’ for the training obsessed.
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Our Sponsors

Quoox is the next generation all-in-one gym and fitness studio management software, which has quickly established itself as an industry disruptor. Quoox enables 1-2-1 pt’s and gym owners to grow and scale their businesses by providing everything they need all in a single platform, for a single affordable price.Visit Quoox

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Eleiko create products that push the boundaries of performance, unlock human potential, and enable outstanding achievements in sports and in life. Built on a six-decade legacy of weightlifting and fuelled by their commitment to develop the future of strength training, they provide the complete offering – from gym design, to installation, to education.Visit Eleiko

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Specialists in financing businesses in the fitness sector since 2005, Johnson Reed help clients reach their extraordinary by making their investments a reality. Whether you need funding for a full fitout or a short-term cash loan to plug a gap, they offer solid, traditional lending – the way it should be. Visit Johnson Reed

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Supporting British athletes since 1995, Maximuscle are the premier sports nutrition brand in the UK. From gym purists to complete beginners, they help people achieve things they never thought possible: breaking limits, building confidence, and realising dreams. 100% batch tested and sports accredited, the quality and consistency of their products is guaranteed.Visit Maximuscle

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At Fitness Marketing Agency we help fitness professionals build sustainable, predictable and profitable fitness businesses with marketing campaigns that attract your ideal clients. We have a huge impact on the fitness industry with a very different marketing approach that generates hyper-responsive buyers.Visit Quoox

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Learn. Share. Grow.

Learn from the best

Our speaker line-up

Alwyn Cosgrove

Dan John

Luka Hocevar

Jay Ferruggia

Lara Morgan

Brett Bartholomew

Paul Mort

Pete Dupuis

Lisa Lewis

Mark Fisher

Limited pre-sale tickets are on sale now!

An award-winning venue

Tickets

VIP Bonus Day

Pre Sale — 2 Day Event Ticket

Our partners

Our Sponsors

Our Exhibitors

Alwyn
Cosgrove

Dan
John

Luka
Hocevar

Jay
Ferruggia

Lara
Morgan

Brett
Bartholomew

Paul
Mort

Pete
Dupuis

Lisa
Lewis

Mark
Fisher

Limited pre-sale tickets
are on sale now!

Pre Sale
— 2 Day Event Ticket